When the modelling skills are a genetic inheritance
Family run businesses are really common. From the construction industry to hotels, restaurants or even big corporations. We all know a family run business. But did you know that even in the modelling scope, this is true!
Today’s edition will be about fashion transmitted genes and some very famous models performing as a family.
Let’s start with the most famous and worldwide known model family: the Hadid’s. They are a whole family of models. From the Mother to the three kids, they all went for this job. Yolanda Hadid, the mother of the clan, started in the Netherlands as a model. Later on, she had three kids: Gigi, Bella and Anwar. The kids followed their mum’s path and became models as well.
Gigi and Bella are one of the most well-known and popular supermodels in the industry. From the catwalks to the cover of famous magazines as Vogue or just as the ambassadors of luxury brands, they are everywhere. Anwar is more discreet compared to his sisters but he is also performing in the same industry.
Some people accused Yolanda of forcing her kids to get into fashion and to serve as a model. This put into consideration the consent and wellbeing of the new Hadid generation. Are they really happy about their career?
You probably know Kaia, a supermodel, as well. She is the daughter of the famous and international former supermodel: Cindy Crawford. But did you know she had a brother who is also a model. Presley Gerber. He and Kaia are both the children of Cindy Crawford and Rande Gerber. The famous and iconic 80’s-90’s superstar supermodel can be proud of her success. But did you know that Rande, the father of Kaia and Persely had a modelling career as well? Back in the day, before being referred to as a businessman, he also went into modelling!
Once again, Kaia is more famous than her brother Presley but both are considered as supermodels and they have both signed with model agencies. This family has the genes of modelling and the new generation got the chance to be born in the best circumstances possible.
Kate Moss, an iconic name for such a personality! The famous supermodel, entrepreneur and British designer had a daughter in 2002: Lila Grace Moss Hack. And guess what? Lila followed the steps of her mother! She recently started her career of modelling and she is doing well. The daughter of the iconic Heroine Chic figure and Calvin Klein ambassador became one as well. We frequently see the daughter and the mum posing together in public appearances.
Lila is also very famous on social media. She has a balanced life between social media and the fashion world. Another proud mum running a family business.
As you may have read, modelling is easier when you are from one of the most famous and recognise family in the fashion industry. Having parents or siblings performing and succeding as models are a real help. But do not forget that it is still a hard job and not quiet one. Do not hesitate to read our previous article about this career.
The famous Formula One athlete is back on the fashion scene
After some time being more discreet in the fashion world and focused on his main activity: formula ONE, the great athlete, Lewis Hamilton is back and he has a lot to share and inspiration to give us.
Lewis Hamilton who?
First thing first, who is Lewis Hamilton?
Lewis is a British motorsports racing driver competing in Formula One for Mercedes. He is considered by some of his fans and some professionals in this sport as the best driver of his generation. He is described as being very complete, aggressive and serious.
But well, he may be serious during championships and competitions but between them, he is famous for his jet-set lifestyle and freedom.
Lewis is used to enjoying his time between races to do whatever he wants to and giving time to other of his passions such as fashion. Polaroids enjoy him and track him worldwide to report on what he is doing between races and two victories.
However, the same media titles can be brutal. Lewis Hamilton has been the victim of racism several times. He can be the only man of colour performing a race and competing. But instead of listening, he stood for the cause and against racism. He protested for Black Lives Matter for example. He is also active in helping and giving a chance to the under-represented backgrounds kids and students to build and access to a better future. He does not stop in acting for human rights, equalities and diversity. Lewis Hamilton also fights for the climate, for the environment and the animals. He follows a plant-based diet, making him one of the most famous athletes to publicly say it, he also has a plan to be carbon neutral and more.
More than that, Lewis Hamilton is not only an automobile athlete. He also has a venture in the music industry! He is known as XNDA. He recorded a song with Christina Aguilera.
Race in Fashion: the Starting Points
The best part that we will explore today: Lewis Hamilton and the Fashion Industry! Because yes, being an athlete does not mean not paying attention to its fashion style. Lewis Hamilton launched a collection in partnership with Tommy Hilfiger during the 2018 New York Fashion Week. He also is an ambassador for a luxury watch company owned by Richemont: IWC.
Lewis Hamilton victorious in the Fashion World Men’s Cup Competition:
In the Fashion World’s Men’s cup competition, Lewis Hamilton is probably at the top position. The Formula One Athlete is not only the best driver of his generation, he is probably the best dressed and stylish athlete as well.
From the official public appearances, to his daily life, it is always a pleasure to observe and see what he will be wearing.
Also, what is amazing is that he does not care about the genres, we saw him wearing skirts and kilts, as well as bright colours. He wears every sort of fabric, plays with shapes, transparency and superposition. He also accessories his outfits and does not hesitate to wear rings and jewellery. His style is more street style inspired and has nice compositions. From red carpets, to the MET or just on daily basis, this is amazing.
A Race or a Strategy?
Many athletes are investing and getting into fashion. They use their influence, the values of their domain and their message to communicate and unit people around the same visions. This is also a way for them to diversify their audience, the image and appearance. For Lewis Hamilton, it is not to prove how good his fashion style is. He is known as an athlete and racing competitor which means he is brave, free and disruptive as his sport can be. That is what we all assume, and that is on this basis that his identity is built.
Lewis has a daring fashion style and amazing tastes.
Back in the Fashion Cup
A few days ago, Lewis Hamilton made his comeback on Instagram as a fashion icon. He published a picture of his outfit showing the world that he is still in the race. A green outfit, perfect for the season and in total accordance with the current trends.
He also made a comeback on the Valentino scene, with the amazing Zendaya. We saw him on a post by Luxurylaw, posing and dressed in a pink outfit for Valentino.
He is back on the fashion scene. As if it was a summer break from the automobile competitions, but a new race in fashion. When not competing, he is well dressed.
What to expect next
As summer is going on, and the world is still alive, we expect to see him even more in the fashion industry. We had the chance to see him attending the Met Gala, fashion shows and being an ambassador for many brands.
Maybe in the near future we can expect him to partner with another brand to create and launch another collection. We also thought about a brand that Lewis would own by himself and develop, like Cristiano Ronaldo and his CR7 brand.
Anyways, we are not bored of watching his looks and his fashion evolution and we hope he will keep going this way. An athlete with such an influence, principles and convictions is always a good source of inspiration. Both on a fashion style level and on an ethical and inspirational hero level.
Let’s wait and see in what race Lewis will get involved next.
Fashion is not a question of age. It is a question of style and a bit of confidence. When Granny and Gramps tell you something, you better listen. And when it comes to fashion, we found some elderly people who know what they are talking about.
We have heard so many stories from our grandparents and older persons. Some say that elderly people are wise people. You should listen to what they say and probably take notes. They are an amazing source of advice, and they know what they are talking about.
Why is that? Just because of the experience they have and because they probably tried things before you and can help you with the issue.
Also, another good thing with old people is that they judge less and tend to be there for you. They will probably not try to educate you as your parents would do, but instead they will just enjoy your company and find someone to talk to and listen to. The perfect match if you need a piece of advice or just need to talk.
As grandparents are a source of joy and the best teacher of life that we know, we decided to dedicate this article to some fantastic and stylish people. Because yes, it is not because you are getting older that you cannot be fashionable, good looking and SWAG.
Just have a look at them, you will understand and maybe find some inspiration. Sit, listen and take notes:
Let’s begin with the inspiring Corinne Warner. The 91 years old woman is an old fashion lover. Her style grew up through the years, as the trends and fashion evolved. She gets her inspiration in fashion from art and creativity. One of the best lessons to get from this wonderful woman is to always be yourself and not forget who you really are.
Authenticity and creativity are at the principle of her fashion style.
If you understood the assignment and her style, you must have seen the art surrounding the picture and running into her blood. Her fashion style is iconic, original and inspiring. She masters the art of layering. As a piece of art, she plays with colours, shapes, and designs.
We love Corinne and how gorgeous she is.
Helen Vanwinkle Honey
Icon we said? Okay so let’s keep going and show the worldwide internet superstar: BaddieWinkle aka Helen. The 94 years old woman is mainly known for her strong conviction, amazing sense of humour and also her fashion style. You probably know her or have heard of Helen since she is very famous. Followed by Rihanna or Kendrick Lamar, the nonagenarian baddie is Instagram certified and followed by more than 3 million people on the platform.
Just observe and enjoy:
Rebellious, adventurous and colourful. Helen and her fashion style are just the perfect definition of what life should be. She seems free, happy and having fun. She is the granny we have all wanted and dreamt about.
We would die to spend a day with her.
Accidental Icon, that is how Lyn Slater calls herself. Why? Because she went viral and became quite popular after being photographed “by accident” during the New York Fashion Week. At this time she was a social worker and professor. This was a sort of change in her career and life. She quickly focused on content creation and showing her amazing fashion style she always had and this made her go viral and famous on Instagram.
Lyn is more into being yourself, changing and moving through boundaries. She is against stereotypes and she is for change. Such an inspiring woman with strong convictions.
Fun, Free and Good looking. Lyn is definitely a stylish 65 years old woman. The kind of woman you want to be seen with and associated with. On top of that, she is a great writer and we really encourage you to go to her Instagram account, contemplate her pictures, style and read the caption of every single post. Also, check out her website!
She gives advice, writes about things she learnt and experienced and this gives us some insights about life, about our behaviours and can help us grow. Do not miss it!
Gramps is ending our article. The best dressed Man on earth. The Gramps who is smashing it. Yes, the famous 76 years old grampa is one of the few men being such a fashion icon. He became famous thanks to his grandson: Jannik, also the manager of the Instagram account and his personal photographer. According to Jannik, Gramps (as he is famous as) always loved street style and fashion. He saw his grampa’s interest grow and diversify. This launched the fame and beginning of his Instagram career. From a pic on the platform to the best fashion shows and events, Gramps has nothing to be afraid of.
Just look at him, he will tell you how to improve your style:
For sure, he is a great source of inspiration. His style could be adopted by all of us, and we should take him as a great inspiration and example in the fashion universe. He mixes fabrics, colours, exclusive items and knows how to do layering. Also, have you noticed all the details and the accessories, they make it all, aswe previously explained 😉
Take advantage of going to his Instagram to check Jannick’s one, it’s also worth it.
As you have seen, read about and observed Granny and Grampa can teach you much more than just life lessons. From creativity, to inspiration, art, wellbeing and self-esteem, they are just amazing. Age is just a number; style: an attitude.
Fashion is not dedicated to young tall and thin people. Fashion is about who you are and what you want to be. Fashion is everything and it never ends. Do not stop dreaming, trying and being yourself. These people are an amazing example of it. If you hate old people We hope they have changed your behaviour!
When Music, Artists and Aesthetics combine all together.
A minimalistic stage & talented artists for an aesthetic music platform. This is Colors. The Music platform aims to promote artists from all around the world. A simple credo: “All colors, no genres”. But let’s get more into the details of this music platform.
Beginnings and Concept of Colors
2016: Colors is born. The music platform known as Colors, ColorsxStudios or ColorsShow come from Germany. It was created and launched in 2016 as a performance music platform. The aim was to promote and showcase in videos emerging artists of the music industry, in a minimalistic and aesthetic way.
Since 2016, the concept and music platform have grown up and evolved. From a small and cracked studio to an international concept competing with the biggest player in the emerging music platforms such as TinyDesk.
Colors is a concept of YouTube music videos. In fact, the company has developed itself since 2016. Starting as a unique aesthetic platform, to an online shop, a website opened to editorials and interviews as well as a discovery channel for the international music fans.
Music = Colors
First of all, Colors is about music. If we look closer to the founders goals and intentions when creating this platform, music was the starting point and heart of the project. It is all about promoting and making people discover talented artists from all around the world and showcasing their original sounds.
Strong Visual Identity
Around this main big idea, there are a concept and a strong visual identity. Colors, as we just said earlier, is an aesthetic music platform. The context and ‘stage’ in which videos are produced, are minimalistic and saturated. Simple background, no decoration, no artifices. Just the artists in the middle of an empty room painted of only one color. The creators of Colors wanted to put the emphasis on the artists, the music and the universe attached to it instead of the visual and decoration of the set. It is all about music and being focused on what is happening. No distractions, just an artist getting the opportunity to perform.
Colors is about diversity and a culture/genres mix which make the platform special, unique and amazing. The concept developed is not just about music but also about what people have to say and want to say. Through the studio set and the minimalistic stage, the message broadcasted during performances is more powerful and impactful. No distraction means better listening and understanding.
For many artists, Colors is a way to get to be known and discovered on a worldwide scale. Thanks to YouTube and its global presence, artists from all over the globe can perform on only one platform and get visibility. Discoveries never end.
All performances are supposed to be live. We want to clarify that we only suppose and cannot prove it. Yet, the set reminds us of a music studio and if we listen carefully to it, we can hear the difference between a recorded song from an artist and its Colors performance. As ColorsxStudios is named, they want to provide a sort of calmer and studio version of some songs and artists’ creations, creating more intimacy, calm and a good vibe.
Colors made it getting a strong and impactful visual identity and unique personality as a brand and concept. Visually speaking, it is easy to recognize and remember, as well as musically, the vibes, sounds, and voices are amazing. As a result, we must admit that they have worked with our senses and well developed it. They are addressing their projects to our sense of sight, sound, smell, taste & touch through the colors, the music, the universe around, the choice of the artists and the different origins and cultures. We cannot be indifferent when watching a performance.
But then, if we go further, we identified a specific detail which participates in making it such a great thing. Fashion. As a fashion online media, we had to talk about it. That was, in fact, our main objective when writing down and choosing ColorsxStudios. We wanted to explore and make some research about the contribution of fashion in the renown and fame of this platform.
Colors is not just promoting artists, it promotes brands and designers as well. The most obvious proof is the different brands collaborations and partnerships they have. New Balance, Burberry and some local and small artists. Always in the objective of being discovered, known and also a way to get a high-quality image for the platform and a link to a new target and market for brands.
So, first of all, each artist is assigned a color for their performance. This element will be the background and the set of the video. But along with this unique color and the spotlight put on the artist during the show, there is a strong element making these ColorsShow contents amazing: the outfits and fashion styles of the artists. They all are performing in high fashion garments, wearing quality, originals and flattering fabrics.
Fashion is included in the performance as a way to focus and only look at the artist. It is the light of a theater scene. Clothes are also a way for the artist to express themselves and to transmit their messages. Since ColorsxStudios is quite open and really into diversity and exploration, fashion is the same. Every artist has a unique and personal style. Even though the backgrounds and colors can be very simple and remain globally the same for everyone, Fashion is a differentiation tool to use.
Contributions of Fashion in the Colors’ Visual Identity
As we said in a previous article, fashion can help people with their identity construction. It can also be a way to differentiate yourself by being unique. You can be whoever you want to be, and what you are wearing can help you define yourself. Well, with Colors we have the perfect example of that.
Thanks to fashion and clothes, artists performing in this minimalist set, are expressing their identity, messages, and making sure people will look at them. Fashion is an interest catcher and a reminder to the general public. If you do not remember the name of the artist or the song, you will probably remember the outfit this person was wearing or the color that was associated with it.
As a result, very different fashion styles worn by multiple talented artists contribute to the fame and success of the music platform. Colors have also chosen to develop and work on this advantage by launching their own collection. On their website, you can access an online shop and buy some articles made out of organic cottons.
As you may have read today, ColorsxStudios are not just a music platform or a YouTube channel. It is also, not just a playlist on Spotify and a place to go for artists. It is a stage of expression and freedom. A safe and calm place to be heard and tell your story. An online minimalistic show where you can make sure to be seen and known. It is also a great chance to create a strong brand and personal identity, through your presentation, performance and fashion style on the set. Details make the Colors what they are.
Kim Kardashian has always been popular, ultra-mediatised and followed by many people online. She is the one who was THE celebrity of the last Haute Couture Week and all eyes were on her. However, before being that loved from the fashion industry and designers, she went through a long period with a reputation. But let’s discover more about this powerful woman and if we can consider her as a fashion icon.
Kim Kardashian: the main character of the Paris Haute Couture Week
As we talked about last week, in our article, Kim Kardashian was the surprise celebrity of the last Paris Haute Couture Week. She has been invited to the best and most iconic shows of the season. She literally took off Paris. Let’s not forget about Kris Jenner, her mom, who was with her and most of all, North West, her daughter.
She was invited to the Balenciaga fashion show. Kim even modelled and walked on the catwalk for the brand and designer. Then she made an amazing appearance at the Jean Paul Gaultier show, wearing an exclusive dress and getting a hug at the end of the show from the designer, Olivier Rousteing.
Her last public appearances have been iconic and memorable. We all have seen press titles, Instagram posts or stories about her and what she was wearing. It was so strong that many said she had been overlaid by North during the Paris fashion week. We tend to believe that both the mom and the daughter were complementary and helped each other to be seen and memorable. A fantastic duo.
But before being this “icon” and very liked fashion celebrity, we have to look back in the past. We were wondering, while writing down this article, if Kim Kardashian has always been a fashion credible celebrity.
Back to the beginning: Kim K from 2007
When her “career” and fame began, Kim Kardashian was 27. It was back in 2007 when her sextape with a former boyfriend was publicly realised. But before that, we saw her in the media. She was known but not a big celebrity and as famous as she is now. Back in the day, before being her own boss, tv reality star and “independent”, she was the personal assistant and stylist of Paris Hilton. The media exposure and public appearance of Paris helped Kim to be seen and noticed. By the way, have you noticed? She was the stylist of Paris Hilton. So we cannot ignore her foot in the fashion industry, back in the day.
But let’s forget for a second her career and how she made it to be a successful entrepreneur and billionaire.
Kim Kardashian fashion style: a complete and complexe strategy
If we go back in time and look at her outfits, what we can observe is a huge evolution. Of course we have to keep in mind the evolution and upgrades of fashion from 2007 until today.
When Kim Kardashian was younger, and until recently, her fashion style was way more focused and centred around her. We think that was part of the “identity” and strategy created. To create a sustainable, solid and long lasting reputation and name, she had to build a full universe around her. Of course the TV realities, scandals, public appearance and every moment of her life was involved and participated into it, but her fashion style has to be in adequation with it as well. Basically, she was wearing clothes that would make her body seen. She has these amazing curves and body lines that she shows up and uses as an advantage. It was a hard work but we know her for that and her b**ty.
So if we have a look at the outfits and her general fashion style, she was mainly wearing skinny garments and close-fitting items. Also, she was wearing designers’ collections, but more in a “look at me” goal. It was not really for the quality, design or work but much on the “name” and “tag” effect it has. Everything was enriching the “look at me” effect and “look at my body”. She was trendy, but not as fashionable and iconic as she is now. As we said, the emphasis was on her and her body.
But through the year, she changed. In terms of identity and strategy. If we look closer, she went from a sexy and hot girl to a successful and hard working woman as well as a happy and caring mom. With this upgrade in her “identity”, she changed her garment and global style. Less centred around her, but more on her vision, life and on values.
So if we consider her fashion style recently, she is not wearing many colours. Most of the time she is wearing black outfits or nudes colours, very natural and simple. When she is wearing colours, it is more simple, uniform and not mixed with any other extravagant items. She is still trendy and fashionable, but now she is more focused on the quality, the efficiency of the looks than the “buzz effect” back in the days. That can be the reason why, during her public appearance she is still making people fall for her looks but not really talking about her body or how sexy she is.
High quality relationships
Finally, she built a relationship with designers and high quality fashion brands. She is associating herself to some brands and names in fashion that contribute to her renown in the fashion industry: Balenciaga, Jean Paul Gaultier, Mugler… Those big and influential names help her to be more serious, powerful and credible to the fashion industry.
We saw these relationships through many public appearances and events she took part in. For example, the Met Galas. She has been invited for many years by Anna Wintour to the Met. But she started to make the buzz and to be really taken seriously back in 2019, when she came up wearing the Mugler dress. Since that day, she has been the celebrity we have been waiting for at such an event. It was no longer for her body or to see “her” but more on the fashion meaning and part of it: the outfit and what she would be wearing. 2022 was a good example with the Marilyn Monroe dress.
However, the cherry on the cake was in 2021. For this edition, she came up fully covered in a black Balenciaga outfit. That was the day, officially, people understood the old sulphurous Kim Kardashian was over. We were able to recognise and assimilate this “anonymous” person to Kim Kardashian, for her body, but thanks to the Balenciaga iconic look and shift she took, that was a way to express and revendicate this fashion and higher reputation. Do not look at her body but the meaning of what she is wearing. It was a sort of ending for a chapter and opening for a new one after the event. The sexy and body centred woman is over, let’s move on to the next part.
Kim Kardashian: The Business Woman
Actually, it was really smart of her. She is the owner of multiple fashion brands, but she is currently working hard and developing the successful brand: SKIM. This inclusive and revolutionary brand helped her gain even more credibility. She is now consolidating her fashion reputation, as well as entrepreneur and “designer”. The quick and huge success of her brand proved that she had an impact on the fashion industry and the always evolving and expanding collections show that she has many more cards to play.
She has been working with designers and fashion magazines for a long time. She modelled a lot, was part of a lot of fashion events and shows. However, launching her own brand, making her become a billionaire and being such a massive success proved that she has her place in the industry. Of course she used her influence and fame, which is normal when you are a celebrity and public figure. But it is the result of many years of strategy, working hard to get this reputation and building this “Kim Kardashian empire”.
Many factors to include in Kim Kardashian’s fashion evolution
Other factors have helped her through her career and fashion ascension. First of all, many people will say that Kanye West, or Yee, is responsible for the glow up and fashion evolution of Kim Kardashian. We do not think it is mainly thanks to him. We believe that he has an undeniable influence on her, but do not forget that at the beginning of their relationship, and even when they got married, she was still the sexy Kim K. However, having kids, the launch of his brands and businesses must have influenced her. Also, being married and together have a consequence on who you become as a person and how you behave. Now that they are divorced and separated, she is still at the top of fashion and he is not helping on that.
On the other hand, Kim Kardashian did not build herself solo. She has been helped by her family. Do not forget that she has an influential mother and sisters. Kendall Jenner, her sister, is a model and an important player in the fashion industry (still as a model). Without taking into account the different brands and fashion collaborations her sisters have. This family fashion businesses and influence have helped Kim in her ascension and fashion reputation.
Time, Effort, Details: the secret Kim Kardashian’s recipe
There are many factors and things influencing Kim Kardashian fashion style evolution and change through time. However, we think that she is becoming a fashion icon. It is a long process that requires a lot of time, effort and attention to detail, but she is slowly making her way there. The strategy adopted is quite efficient for now, and we cannot wait to see what is next.
Even though we are working and more focusing on men in the industry, we believe that she is an example to keep in mind a great case study for those looking for a strategy or how to be more successful in the fashion industry. She started working on her uniqueness: her body and slowly moved to the value and representation of fashion. The industry and universe it represents can help you build an image and reputation or to say something you want to say.
Fashion is so big and has so many opportunities that you can be who you want to be and just have fun with clothes. That is what is amazing about it. So do not forget: have fun and do it! Look at Kim Kardashian and how she built her identity. That is a great source of inspiration or just personal knowledge.
The last few years, Jacquemus has experienced a boom and a quick progression in the fashion industry, going from a new and beginning brand to a staple of fashion. The passion of clothes, a different way of operating and creativity have shaped and participated in the success of the brand, but also the personality and behaviour of the designer have highly contributed to it. Let’s dig deeper, and explore more!
The story of the brand, as many, is related to the creator and designer’s one. Simon Porte Jacquemus, born in 1990 in the south of France, went to Paris in 2008 to study fashion. In fact, in 2010, he created his first “collection”, clothes worn by his friends and people he knew during events. That’s the creation and birth of the brand Jacquemus. A lot has happened since there. In 2012, he presented for the first time his collection during the Paris Fashion Week. In 2015, Simon was the winner of the special jury prize at an international fashion competition for young designers: the LVMH prize.
That’s mainly after 2015 that the brand was officially created and operating. Things became more serious and real for the designer and the brand.
So now that you had a quick overview of the brand and Simon, we can start talking and analysing a bit more about the strategy they adopted and the progress of the brand. First of all, we might admit that Jacquemus is a creative, disruptive and inspiring fashion brand. It aims to have a different approach to the industry and to do things differently than what has always been done.
Generally speaking and focusing on the collections, what is surprising is the simplicity of the creations. Jacquemus is not about over-showing or about being seen and extravagant. It is a good example of simple luxury and modest clothing. No big patterns or names written, simple shapes, colours, and designs. That is what makes the brand so well known and liked: the simplicity and its minimalistic aspect.
What is even more interesting is the way they use proportion and key designs to go viral and make the collection liked. For example, the “chiquitos” bags, or the big hat. Small or huge proportions, still in a simple shape and colours, but the size changes and makes it all. The brand makes it to be original and different by playing with aspects we would not think at first. These items became icon and signature pieces for Jacquemus.
On the other hand, the clothes and items Jacquemus offered are influenced by the designer’s life and origins. This participates to create a South of France identity and authentic trait to the brand. South of France is known for the summer, the beach, the warmth and lightness of the place and the people. It is a sort of a way of living and mantra. Simon has, for example, presented many collections in the South of France. He also included specific elements to the patterns of the fabrics or to the shape of the clothes, related and in honour of his region.
But limiting Jacquemus to a fashion and cloth brand would be lying and holding the truth. We have talked about creativity and disruption within the industry and how they process. In fact, the brand does not participate in every fashion week organised and has a more limited collection to drop every year. Most of all, they try to not limit themselves to fashion and to explore different universes. As a matter of fact, customers and fans are always waiting for the brand to open some pop up stores or corners with a brand new concept. They did it with flowers some time ago, but also used to open “fashion dispensers’ ‘. This last concept is about places where people can get in, choose an item as they would choose a can or a juice on a food dispenser, pay and then collect their item.
All of these are viral on social media and it allows the brand to keep this close, fun and positive image they already have. It is also a good way to humanise a brand that tends to be categorised as luxury through its prices. This way, anyone can access it, and that is a chance for anyone to meet Simon and to be actively engaged with the brand and the products. Communication and marketing is kind of mastered by Jacquemus, and this is visible on their social media. We tend to believe that their Instagram account participated to make the brand viral, iconic and that famous. The feed was smartly constructed and thought, as well as the stories. When looking at the account, it mostly sounds like we follow Simon, instead of the brand, which participates by reducing the borders between a non-physical entity and the human-being behind it. Giving attributes to the brand, humanising it and relating the brand to its creator and designer is smart, entertaining and sustainable.
Another concept related to the origins of Simon, the brand and fashion is the restaurant they opened “Le Citron”. As a fashion brand and designer, operating into the food industry was actually a good move to diversify its playground and keep the DNA of the South of France. Also, it contributes to the experience seeking from the customers and to being different and authentic, as a brand operating in the fashion industry. It helps feeling closer to it and relating to the brand in some ways.
Jacquemus partnered recently with Nike for the creation of a sneaker collection. They now extend into the footwear industry and try to always catch up with the customers expectations and to bring newness to their main activity. We have seen the design of the collection, and we believe that it will be an enormous success. Let’s wait and see!
Now you probably know a bit more about Jacquemus, Simon, their strategy and why we cannot qualify the brand as “classic”. We love their audacity and creativity and we only ask for more. We have never been disappointed so far, and we are looking forward to seeing what is coming next! We hope that you like as much as we do, Jacquemus.
You better know. He is a 28 years old music singer, raper, producer and much more from Puerto Rico. His real name is: Benito Antonio Martínez Ocasio.
You probably know him for some of his famous songs such as: “I Like It”, a song featured with Cardi B, or “Mia” with Drake. He knows how to make people dance, enjoy and have fun.
But he is more than just a celebrity and music artist. He also is making his way through the fashion industry. He collaborated with Vogue and did a cover of the famous song “Macarena”. For this video and song, He was singing and doing the show in an amazing outfit surrounded by models dancing and singing as well.
More than that, he modelled for some fashion brands, making his way through the fashion industry and broadening his horizons. For example, in January 2022, he posed for Jacquemus and the release of the 2022 collection “LE SPLASH”. Look at how good he is at this new career:
His style is suiting him perfectly. He plays with colours, genders and identity. Who said that a man could not wear makeup, heels or paint his nails. He proves that gender is over-rated, and we can be good looking, a famous singer and inspiring while having fun with clothes and fashion. He is an example of inclusivity and change in Men’s behaviour about fashion and style, and that is what we admire.
We only wish this Latino guy to continue what he is doing because he is great. This is amazing to see and have a male, within the music industry and also an actor, model and more, at ease with himself and who likes to play with clothes. He is a great source of inspiration and confidence. We hope he will continue to make us dance and have fun as well as modelling. He is good at it and we won’t complain about seeing something different.
Well Done Bad Bunny 💪🏼
For more content about Bad Bunny as a Model and his collabs with Vogue:
How they play with gender and clothes as a music group and tend to change people’s behaviour.
Eurovision, Rotterdam – Netherlands: May 22, 2021. Italy wins.
Last year Eurovision was, as many other events and contests, different from the previous years. No public, sanitary restrictions and COVID playing the first part of the concert.
But it did not change the aim to win from the different countries participating in this event. The Eurovision Song Contest (also known as ESC or just Eurovision to make it simple), is an annual event taking place in Europe. It was first launched in 1956, with only 7 countries participating. As we can see, it grew up through the years and became one of the most watched worldwide song contests.
In 2021, it was Italy, the winner of the Eurovision, 11 years after their latest victory, in 1991 and for the third time in the existence of the show. Italy was represented by a Rock music band called Måneskin.
Måneskin was formed in 2016, in Rome, Italy. It is composed of four members: Damiano (singer), Victoria (bassist), Ethan (drummer) and Thomas (guitarist) (Wikipedia, n.d.).
During that night, they amazed the international public for many reasons: first of all, how they looked and their music category. They won by playing a rock song, which, we must admit, we liked. Also, they were all dressed in those purple costumes, all the same, wearing heels and make up. Amazing. But also, because of the polemic, from the French journalists who accused Damiano, the singer and “leader” of the group, to be on drugs and high during the contest. It finally turns out to be just a fake news.
And here was the start of the international renown and career of the band. They started travelling the world, performing in front of many more people, in different scenes. They even went to Coachella in 2022, to perform.
This group has proven its musical talent and knows how to make people dance, sing and enjoy.
However, we wanted to focus, not only on this group and their music, but more on their appearance and image on a fashion point of view.
Since their participation to the Eurovision, they have continued to be as well dressed as possible when they have been performing or even just when out in public.
They like playing with clothes and Gender means nothing to them.
Every public appearance is a sort of a fashion show for the group members, and they do not stick just for representation and concert. Here are some examples of their outfits and costumes on the scenes and for public appearances:
More than that, they also took part as models and new faces of Gucci:
And their Instagram account is at their image: free, sassy and Rock & Roll:
As shown before and explained, they like to play with clothes, accessories and makeup. The group likes to dare, try and does it pretty well. Actually, their successful recipe is to play with nudity without showing to much, being provocative but at the same time Rock & Roll and most of all f*cking good. They combine transparency, different fabrics, dark colours, shining elements and, of course, heels.
Times are changing and we love that. We encourage the group to continue and to give the fans and us as well (tbh), more of their sassy bad b*tches energy. We also hope this would help other artists to get inspiration from and to try playing more with clothes!
Måneskin as supermodels, maybe this inspired their new song coming up on May 13th, 2022.
We believe in the great power of clothes, but also everything related to fashion (shoes, accessories, makeup…) to make a difference in terms of image and to build a strong and long lasting identity. Måneskin understood the assignment: look at what they built in only one year! From Eurovision to Coachella. Being unknown at an international scale to doing tours and being invited all over the world.
We hope for this group to keep going, having fun and also being themselves because that is how we love them. Maybe hoping to see them in the near future fashion weeks???
We all know about Rihanna. At least one of her famous songs, or as a fashion icon, even actress or just by name. From the last 17 years, she made us dance, sing, contemplate and being submerged by her charisma and attitude. She is probably one of the biggest icons of our century and even though fans are still waiting for a new album (which, btw, she avoids talking about),she knows how to make them still love her.
Rihanna is not just a basic bada$$ b*tch singer. She quickly became a Fashion Icon. First of all, we cannot avoid talking about her businesses. The entrepreneur she is, created a billion-dollar company: Fenty Beauty, but also an underwear brand: Savage X Fenty. It places Rihanna as a fashion creator and designer as well as one of the most powerful and successful entrepreneurs.
Through her music career and at each public appearance, she knows how to get people’s attention and how to be THE only one to remember about. We all have in mind her outfit from the Met Galas, or the 2014 CFDA Awards and the pink transparent gorgeous dress.
As long as we know, she is a fashion icon, and we cannot deny it. It would be being blind or bad faith.
Recently, she made the fashion world shake and her latest public appearances had been A THING. Why so? Mostly because in January 2022, the entire world discovered her pregnancy! It has been revealed through a picture of her, walking down in New York City, with a big, pink and opened Chanel coat. Since that day, every time she showed up was a crowd of Paparazzi rushing into her to take some pictures of this baby bump.
What is amazing to notice is that she always showed her baby belly and created looks and outfits regarding it. Or she was wearing transparent clothes or just a bra and some pants revealing and exposing this non-born baby.
Even Dior created a special dress for the Paris Fashion Week and the Dior Autumn 2022 runway show, and she has a “statue” at her effigy, pregnant during the 2022 Met Gala. Check out on Instagram and other Social Media, you will see plenty of pages from fans about her pregnancy. Here are some pictures from her Instagram to give you an insight of how amazing she looks.
Now that the end of her pregnancy arrives, we would like to think about what’s next. From a totally personal point of view, we aim to think that maybe the exposure of her baby, not already born, was a way to get people what they want before giving birth and keeping her family life private? By showing her baby bump that way and making it go viral and still entertaining the public, it could be a way for this inspiring woman to show what can’t be seen and then keeping it private as long as she can.
These are just suppositions and we cannot know, for now, how it will be. It is all about these new family choices and we can only wish them to be happy, healthy and to remain iconic (please).